MARKETING MORSELS COACHING CLUB
PART II: THE STUFF AKA "WHAT YOU DO" & "HOW YOU DO IT"
CHAPTER 12: PLACES TO FIND YOU
Remember that S.W.O.T. analysis we talked about? Today it'll come back
as a tool to help you figure out exactly where you, your products, or services can be found.
Being aware of where clients can find you, both before and after they sign
on to work with you, needs to be in alignment with who you authentically are and what your business stands for.
You'll want to keep in mind what your strengths and weaknesses are so
you're not wasting energy trying to be in the wrong places (for you). Other
businesses in your industry may be at those places, but you'll be much
more empowered if you know to differentiate yourself from them.
This can be tough because there's a lot of pressure out there to be
"everywhere, all the time." When you're clear about who you're here to
serve and where you want to show up for them, you can help them be
clear too as to whether your business is for them.
There are plenty of examples in this week's video for you to refer to, and
I'm looking forward to reading your responses to your worksheet exercises.
Don't forget to upload them for me to review!
As usual, we're also excited to hear about what you come up with within the
Facebook group. Post your ahas there, and we can celebrate together.