3 Reasons Consistency Is the Key to Success
I’ve never met an entrepreneur or business owner who’s afraid of hard work. We all want our businesses to be successful, and most of us are willing to do just about anything to make that dream a reality. So why do so many businesses fail if we’re all working so hard?
For many entrepreneurs, it’s because they didn’t have a strategy, but that’s a topic for another blog post. Right now I want to talk about the importance of consistency, because that’s the true key to success, and I don’t mean working long hours every, single day, because many small business owners are already putting in the hours without reaping the financial reward. Instead, let’s look at what it means to be consistent in your business and how that can be the key to success you’ve been looking for.
Trying New Things Is Not a Strategy
Entrepreneurs like to try new things, and while that can often be a great way to test different strategies for your business, it can also leave you without the results you need if you don’t try any one business strategy long enough to give it time to work.
As business owners, we’re constantly told to do this and that for our business, and it doesn’t help that new technologies and new social media platforms are constantly being invented, and we’re told we have to be on all of them in order to grow our business. But that’s a recipe for burnout and you can’t be consistent in your business if you’re burned out.
Instead, focus on the tasks that get results for your business and perform those tasks consistently. That does not mean you can’t adjust your business strategy if something isn’t working, but it does mean taking the things that work and putting them into practice consistently. Whether that means calling prospects, posting on social media, checking in with existing clients, the point is that while what you do does matter, making sure you do them consistently matters more.
Consistency Beats Perfection Every Time
Trying every strategy under the sun is one common mistake, but the other mistake I see small business owners making is not trying anything new, either because they’re paralyzed with indecision with all the different strategies they could try, or because they’re afraid to move forward until something is perfect.
Guess what? No one is perfect. Nothing you do will ever be perfect. And that’s OK.
The key to success is to not let perfectionism prevent you from moving forward in your business. You might not be the best at making sales calls, but if you consistently reach out to prospects and let them know you’re available to help solve their problems, you’ll get better at having those conversations and you’ll see results. The same goes for posting on social media: the more you post and analyze which posts get the best results, the better you’ll get at creating posts that get you in front of your ideal clients and help drive results for your business.
Make It Work with Your Schedule
A lot of small business owners experience the cycle of feast and famine because, once they get some clients in the door, they stop doing the work that got those clients in the door so they can focus on serving those clients. I’m not saying you shouldn’t prioritize serving your clients, I’m just saying you need to find ways to continue putting in consistent effort towards growing your business while serving your clients, and no, that does not have to mean putting in more hours. It could mean scheduling your social media posts ahead of time so you can set them and forget them. It could mean hiring an assistant to handle some of the more administrative tasks of your business while you continue working in your genius zone. Get creative with the ways you can consistently grow your business without growing the number of hours you spend working.
If you’ve been dreaming of making a consistent income as a small business owner, but think you can’t make it a reality, think again. All you need to do is schedule your FREE consultation now to see how I can help you rethink your small business strategy.