3 Spring Marketing Ideas

Spring is a time of growth and renewal, so if you’ve been feeling stuck in a rut when it comes to marketing your business, it might be time to take advantage of the spring season to refresh your marketing efforts with new ideas and a new energy. Here are some ideas you can use to take advantage of the season and inject a little spring into your marketing strategy.

​Use Spring Colors

Color is the first thing people notice, so injecting your marketing materials with all the spring colors (from the floral pastels to the grassy greens) can give your marketing materials a more cheerful appearance. By extension, those colors can make your prospects feel immediately more cheerful, and when they’re more cheerful, they’re more likely to buy.

There’s a reason I made sure my logo (and therefore all my marketing materials) is full of fun colors. It’s because I believe business should be fun, and I want my prospects and my clients to remember that in all their interactions with me and my brand.

​Take Advantage of the Warmer Weather

​By now, most people are sick of being stuck inside, and that goes double with this pandemic. Between the nicer weather and the vaccine rollout, people are finally getting outside again, and it feels so good! 
You can take advantage of the warmer weather in your marketing material with the right colors as I mentioned in the previous section (few things feel better than wide open skies and grassy fields), but you can also literally take your prospects outside. If you’ve been wanting to do things in person with your clients and/or prospects, but haven’t wanted to risk it, now is the time to get outside and back in person.

​Clean Up Your Marketing Strategy

​Spring is also synonymous with cleaning. As we start venturing outside again and opening up the windows, it’s a good time to give our homes and offices a good, deep cleaning, and the same goes for your marketing strategy. 
When was the last time you really looked at your marketing strategy to determine what’s working and what isn’t? Is it time to ditch some practices that aren’t gaining any traction? Is it time to try out some new marketing strategies you’ve been meaning to try but haven’t gotten around to yet? There’s no time like the present to try new things, especially when spring is in the air.

​If teaching yourself about marketing and business development has also been on your to-do list for a while, but you haven’t gotten around to it yet, my online academy might be just what you need. There are free classes so you can try it out and see if it’s for you before investing in the rest of the courses or in private coaching. Whether you’re just starting out, or you’ve been in business for a while, it’s always a good idea to invest in yourself so you can get the help and resources you need to achieve the biggest dreams you have for your business.