Michelle Smith

As we put away all the holiday gifts and start to look forward to the new year, it’s a great opportunity to start thinking about the kind of small business owner you want to be in 2025. When people talk about new year’s resolutions, we tend to hear a lot of goals having to do with their personal lives, such as losing weight, or spending more quality time with the kids. Those are all great, but what about your business goals? Where do you want your business to be this time next year, and what...

‘Tis the season of giving, and while I love giving (and receiving) gifts as much as the next person, I also recognize that sometimes the best gifts really are free. Experiences and quality time together are some of the most common gifts that don’t require spending any money, but there are also other ways we can show our support and appreciation, particularly when it comes to the entrepreneurs and small business owners in our lives. ​ Interview Them Podcasts and video marketing are all the...

I see so many entrepreneurs and small business owners who forget to identify their ideal client before they start marketing their business and it’s chaos. I know it’s hard to limit the people you try to reach, especially when you’re just starting out and every customer makes a big difference to your bank account, but I cannot stress enough the importance of taking the time to identify your ideal client and only working with people who fit that description. When you have a clearly defined...