I work with a lot of entrepreneurs and small business owners who have big goals for their business, but struggle to achieve those goals. There are a lot of things that can get in our way when it comes to achieving our goals, but sometimes it’s the goal-setting process itself that’s tripping us up. Sometimes the goals are not specific enough, making it difficult to tell if you’ve actually achieved the goal. Other times the goals are too ambitious, and people fail to adjust the

Spring is a time of growth and renewal, so if you’ve been feeling stuck in a rut when it comes to marketing your business, it might be time to take advantage of the spring season to refresh your marketing efforts with new ideas and a new energy. Here are some ideas you can use to take advantage of the season and inject a little spring into your marketing strategy. ​Use Spring Colors Color is the first thing people notice, so injecting your marketing materials with all the spr

It’s pretty safe to bet that at some point in the past week (maybe even in the past 24 hours) you asked yourself, “How am I going to get it all done?” We live in a world where we are expected to do more and more, and that goes double if you’re an entrepreneur who’s struggling to get your business off the ground. You have to be your own project manager, marketer, sales manager, etc. You’re working multiple full-time jobs, and if you’re a parent as well, then you have another f

You’ve started your business and now it’s time to get the word out, because people can’t buy your great products/services if they don’t know you exist. In order to let people know all the awesome ways you can help them, you need to do some marketing, but these days, marketing includes everything from blogging to videos to public speaking. You could easily spend all your time marketing and not have any time left for your clients, but I have four tips to help you develop a mark

A lot of small business owners talk about the ups and downs of running a business. Feast or famine. Either you’re very busy and making a lot of money, or you’re twiddling your thumbs while watching all the money drain out of your bank account. But what if I told you it doesn’t have to be that way? That you can have steady income as a small business owner? It might seem like it’s too good to be true, but it’s a very attainable goal if you have a business development strategy a

You’ve probably heard this phrase so many times it’s stopped meaning anything to you. It’s too easy, right? Gaining clients and growing a business can’t be as easy as following up with someone after we’ve already had a conversation with them.But it is! Because here’s the thing: it takes an average of 6-8 touches to convert a lead into a sale. That means people need more than just hearing your elevator pitch to want to work with you. They’re going to want to get to know you f

It’s the beginning of a new year and people everywhere are making all kinds of resolutions to be better versions of themselves, and if you’re a small business owner, chances are good that at least one of your resolutions this year is to grow your business. But it’s one thing to say you’re going to grow your business, and another thing to actually achieve that goal.If you’ve spent a lot of time thinking about the what and the why, but you get stumped on the how, I have a few i

You’ve probably heard the saying that people like to work with those they know, like, and trust, but have you stopped to consider what that really means? What is required to get people to know, like, and trust you? The answer is that you need to focus on building your relationship with them before they’ll be willing to work with you. Building relationships is key to achieving success, but it’s often overlooked. Let’s stop glossing over this very important skill and talk about

I work with a lot of entrepreneurs who do everything for their small business, and while that might be necessary when you’re just starting out, it’s not sustainable. As you grow your business, you’re going to need to recruit some help, but a lot of small business owners get so used to the idea of doing everything themselves that they don’t know when or how to start building a team to meet the growing demands of their business. If you’ve been thinking it might be time to start

‘Tis the season of giving, and while I love giving (and receiving) gifts as much as the next person, I also recognize that sometimes the best gifts really are free. Experiences and quality time together are some of the most common gifts that don’t require spending any money, but there are also other ways we can show our support and appreciation, particularly when it comes to the entrepreneurs and small business owners in our lives. ​ Interview Them Podcasts and video marketin

I see so many entrepreneurs and small business owners who forget to identify their ideal client before they start marketing their business and it’s chaos. I know it’s hard to limit the people you try to reach, especially when you’re just starting out and every customer makes a big difference to your bank account, but I cannot stress enough the importance of taking the time to identify your ideal client and only working with people who fit that description. When you have a cle

Many of us have a love/hate relationship with technology. When it works, it’s great and we love it. When it doesn’t work, it drives us crazy. It’s most likely the worst-case scenario that causes a lot of people to hesitate before implementing technology in their business. They think the way they do things works just fine, and they don’t have (or don’t want to invest) the time in learning a new way of doing things. As someone who uses technology quite a bit in my business, let