Hey there- hope your week has been a good one! Mine has been filled with TONS of introspection about the businesses. I blocked Wed out to create my 2017 Marketing Plan and to my surprise I flew right through the process. You may be wondering, "You teach people how to do this and it's already the end of March. Why are you just doing it now?" Well, that's because it's the shoemaker's kid syndrome. I was so busy supporting my clients in developing their plans that I never had time to create my own. Or so I thought. Little did I know that the project wasn't as big as I was making it in my head and that it would flow so easily.
So, now you are wondering, "If it can be done in a day, then why do clients need to go through your Magnify Program and spend 3 intensive days working with you to create their plan?" Well, that's because not everyone knows what to put into a plan and not everyone will give themselves the gift of blocking the time (heck- look at how long it took me to finally block the time!). Plus, when they take the course I hand hold them through the entire process and give valuable input based on the many businesses who have completed the process before them. They also get a group of like-minded business owners to bounce ideas off of.
Curious to learn more about the Magnify Program? Ready to take time to reflect and build a successful 2017? Click the image below to learn more.
Yesterday I spent the day hanging out with Ben on his school field trip. He's been asking me all year to sign up as a chaperone and the timing always conflicted with things on the business calendar. Yesterday was no different, however the business event was a networking meeting so it was a little easier to miss. To compensate for the lack of face time with the wonderful ladies in attendance, and the lack of admin time before and after, I got very strategic and intentional throughout the past week. I knew that by doing so, I'd see much success!
Here are some of the things I did:
So often we all strive for balance and when we don't get it, we feel defeated. Balance on a daily basis is an illusion. The key is to try and find balance within a week or month. As you can see from my example above, not every day can be perfectly balanced. We can, though, take time at the start of a week or a month to remember what's most important to us, both at work and home, and build time for each into our plans.
Something exciting has happened this week that I wanted to share with you! The online promotion for my April Magnify Your Marketing Program has officially launched. This promotion includes a lead page that was created and daily Facebook Ads for the next 5 weeks leading up to the program.
The best (and most exciting!) part about this for me is that I AM NOT DOING IT!!!! That's right, I've hired a team to take care of this for me. Sure, I could have done this myself but the results would NOT have been the same because my knowledge is only basic and my time is limited. In the weeks ahead you'll see some cool things unfolding and I'll share different tips with you about what I've been learning from my awesome team.
MEET MY AWESOME TEAM
You may be wondering why I chose the Digital Hook. Honestly, I've been looking for the right team for about 3 years now. James is in my Bolingbrook Chamber Bang 2 Referral Group. I've been observing him since early last fall. I'd listen to things he'd say at meetings and pick up little nuggets in passing conversations. The more I heard, the more I felt they were the ones. In a brief 3 min conversation after one meeting, James shared about how he LOVES the clients that don't believe online marketing can get results. He quickly shared how he enjoys proving them wrong and seeing the joy they get when their business suddenly grows by leaps and bounds. Jame's wife, Tawanna recently left her job to be full-time with the business. Seeing how James was able to replace his own 6 figure job, and is set up to do the same with his wife's job, showed that he has traveled my path of leaving a high level job and opening a business to replace that income. Additionally, Jame's family is very important to him and his kids are part of the business, just like my Z&B. They say "People Buy People" and that is so true. That's always the most important part of a buying decision for me.
This time, though, was different. I have VERY AMBITIOUS goals for 2017 and it's crucial that 1) I don't try to accomplish them on my own and 2) I have a team supporting me that has taken other businesses to the places I'm looking to go. Once my gut knew The Digital Hook was the team, I continued to observe. This time it was listening to others that have used them and hearing about their results. That's what finally sold me and I'm happy to say that every minute of my working with them has EXCEEDED MY EXPECTATIONS!
There are a couple others that I know well that passed the "People Buy People" test. Although I did not chose them to be the online team for Z&B's promotion, I will be pulling them in to be part of my support team and will tell you all about them in future editions.
If you write a blog or put out a newsletter (or have been thinking about starting one), you may have wondered from time to time "Is anyone reading what I write?" or "Is it even worth the time I am taking?". This subject has gotten a lot of traction the past week amongst my Coaching Club clients. It first started in the Facebook group and later came up again in our Monthly Mastermind/Workshop yesterday. Here's a little of the wisdom that myself and others shared.
First, EVERYONE is NOT going to read our stuff and that's OK. The world is simply on information overload. When we write, our goal should be two-fold:
One of my clients, Jessica Olivito of the Sozo Group sent out a great newsletter this week. Discussion about it came up in the group and we had people who identified with scenario #1 above and people who identified with scenario #2. I was in scenario #2 and explained how warmed my heart was when I saw the email come through and how I skimmed it and clicked the link but didn't have time to delve into reading. Most people will be in #2, which is frustrating knowing how long we take to put out a newsletter.
What can we learn from this?
Repurposing may seem like tons more work. The point is not to stress, or to add more to your list of to-do's. Instead, to look at your to-do list and see where you can cut work down by using some of what you've already done. Once you do, you'll feel excited because you've taken 1 task that takes so much time and maximized that effort by increasing your visibility and the # of people who see it. The information above, for example, was copied from a comment I posted in my Facebook group.
Let me leave you with a few tips that came from a mastermind discussion. The question proposed to the group was "What do you look for when you decide to read a newsletter?" The responses varied with each person. The lesson here was to be your true self and those who are meant to be attracted to you will be. For those who aren't, that's totally ok. What else did the group share they look for in a newsletter?
The biggest take-away, which pairs well with the information shared above, was "Less is more!"
Would you love to have a community to discuss topics like this with? What about a coach to provide wisdom and guidance when you need it? If you answered yes! then the Marketing Morsels Coaching Club could be for you. In addition to accessing the Facebook Support Group, you'd attend Monthly Mastermind/Workshops, Monthly Co-Working time and Monthly Q&A calls all for only $125/mo or $599. Learn more here about this 6 month program.
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