As a nonprofit, your organization relies on your ability (and the ability of your staff) to get donations, but doing so can be easier said than done. Unlike people who sell a product or service, you’re not giving donors something tangible in exchange for their donation. Instead, you’re relying on their goodwill, and while there are plenty of people who want to do good in the world, getting them to donate to your nonprofit requires a slightly different strategy from the ones used by people who work in sales. So, let’s talk about how to get donations to support your nonprofit organization.
Use a Donation Page to Easily Get Donations
Pro tip: Online donations are usually made via credit card, which charges you for each transaction. You can include a checkbox on your donation page that people can check if they’re willing to pay the transaction fee so more of the money they give can go directly to supporting your organization.
Get Donations Automatically by Asking for Recurring Donations
Send Thank-You Cards Every Time You Get Donations
Partner with Local Businesses to Get Donations
Many businesses will match their employee contributions up to a certain dollar amount, so if you have not done so already, reach out to some local businesses to see if they offer this, and if not, if they’d be interested in adding it to their employee benefits.
Talk About What You Can Do with the Money
For-profit businesses have testimonials, case studies, and success stories on their websites and in their marketing materials to demonstrate the benefits they provide their customers, and your nonprofit organization also needs to leverage these assets. Show what your organization has done, the benefits you’ve provided to the community, the impact you’ve had on people’s lives, etc. You’ll be more likely to get donations when people understand exactly what you’ll be doing with their money.
I spent years helping nonprofit organizations improve their fundraising efforts and get donations, so if you have any questions about how I can do the same for your nonprofit organization, don’t hesitate to reach out. You can schedule your FREE clarity call now to get started.
We’ve all engaged in productive procrastination at some point in our business. Yes, the laundry needs to get done, but does it really take priority over that project you’ve been meaning to tackle for your business?
Because productive procrastination can be so sneaky, we sometimes need to take extra precautions against going down the rabbit hole of the less-important things on our to-do list. With that in mind, let’s look at some strategies you can use to avoid productive procrastination and start growing your business.
Avoid Productive Procrastination by Prioritizing Your To-Do List
Our to-do list is always a mile long, and no matter how many hours we work, it feels like the list never gets any shorter, and productive procrastination can contribute to that problem. If you spend too much time on low-priority tasks, you don’t feel productive at the end of the day because you didn’t accomplish the things that really needed to get done that day. Then you beat yourself up and call yourself lazy, which makes you feel bad about yourself. When you feel bad about yourself, you’re not very motivated to tackle the big projects in your business, so you focus on the less-important tasks, and the cycle repeats itself. Sound familiar?
Another way to prioritize your to-do list is in order of importance. What tasks can you do today that will help you grow your business? Do those first.
What tasks do you need to do today to keep your business going? This includes client work, making sure bills are paid on time so the lights stay on while you work, etc. These should be the secondary tasks on your to-do list.
Everything else can go after that. This includes administrative tasks, some marketing tasks that are helpful but not necessary, certain household tasks, etc. Anything that can get pushed to another day needs to go at the end of your to-do list regardless of where the deadline lands.
Reward Yourself for Avoiding Productive Procrastination
Stop Being “Busy”
Our culture values people who are “busy” because we have a tendency to assume that “busy” means “productive,” but they’re not the same thing. For example, if you’ve been meaning to write a book for your business to establish yourself as an expert in your field, you can spend hours researching your chosen topic without writing a single word or even creating an outline. You’re busy, but you’re not productive. At some point, you have to start writing in order to achieve your goals.
Because productive procrastination is so sneaky, it can be hard to catch yourself falling into this trap. This is where it can be helpful to have a coach holding you accountable to your goals and pointing out when you’re focusing on low-priority tasks. If you have big goals you want to accomplish in your business, but you never seem to make progress on them, it might be time to think about hiring a coach. You can schedule your FREE clarity call now so we can talk about how I can help you identify and take action on the needle-moving activities to grow your business.
Summer can be a tough time for nonprofits. People are on summer break and they’re not necessarily thinking about their favorite charitable causes. If you partner with local businesses, you might have a harder time scheduling nonprofit events with them if their office tends to slow down during the summer.
Make Your Nonprofit Events Kid-Friendly
Most people work less during the summer because their kids are home from school, so if you’re hosting a nonprofit event over the summer, try to make it as kid-friendly as possible so people can bring their kids
Host a “Pub Crawl”
If you want to keep your nonprofit event kid friendly, you probably won’t want to do a traditional pub crawl, but depending on the types of businesses in your area, you could do a cookie crawl, an ice cream crawl, or a lemonade crawl. You can partner with local businesses in your area to provide treats to your attendees, either for free or at a discount. That way you’ll get people to your nonprofit event and the local businesses will get people in their stores/restaurants, which makes it a win/win for everyone!
Have a Back-Up Plan for Your Outdoor Nonprofit Events
Whether your nonprofit needs some fundraising ideas for summer, or you just need help planning your nonprofit events, I can help. I spent years planning nonprofit events and raising money for them all year long, so if you need help coming up with a fundraising strategy for your nonprofit, you can schedule your FREE clarity call now so we can talk about how I can help you achieve all your fundraising goals.
There are a lot of reasons people choose to become entrepreneurs rather than stick with (or enter) the corporate world. Sometimes we have to ditch the day job to stay home and take care of young children or aging parents, and so we look for a job that lets us work odd hours.
higher level – to step into more. But that can be easier said than done, so let’s look at some strategies you can use if you’ve been wondering how to reach your full potential as an entrepreneur.
Focus on Your Why
One of the biggest reasons people working corporate jobs are so unmotivated is because it doesn’t align with their purpose. By contrast, entrepreneurs who are doing something they love are constantly looking for ways to do more, not just because they love their job, but because they’re aligned with their purpose.
To be clear, “do more” does not mean working 24/7. It means finding more ways to be of service, whether that means launching a new product or service, or finding an innovative way to serve your audience.
Delegate to Reach Your Full Potential
Automate to Reach Your Full Potential
Today’s technology can do so much for you, and yet too many entrepreneurs are either afraid to take advantage of it, or just don’t know all the advantages technology has to offer. For example, instead of logging the same expense in your bookkeeping software every month, why not make it a recurring expense so the software automatically logs it every month and you can spend that time doing what you do best?
Or scheduling software that lets people schedule a meeting with you with a few clicks, then automatically sends them a follow-up email after the meeting? These are all things that need to get done for your business, but if they can get done automatically, that frees you up to focus on achieving your full potential.
Get Comfortable with Being Uncomfortable to Reach Your Full Potential
Reaching your full potential requires you to grow, and growth is never comfortable. If you decide to keep doing the things you’ve always been doing and never try any new strategies for growing your business (or yourself), you’ll never reach your full potential.
There are times when it makes sense to listen to your gut when it tells you not to do something, but sometimes that’s just fear holding you back. One of the keys to reaching your full potential is to learn the difference between a warning you should heed and an indication you’re about to step up to the next level.
Get Help to Reach Your Full Potential
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