I see so many entrepreneurs and small business owners who forget to identify their ideal client before they start marketing their business and it’s chaos. I know it’s hard to limit the people you try to reach, especially when you’re just starting out and every customer makes a big difference to your bank account, but I cannot stress enough the importance of taking the time to identify your ideal client and only working with people who fit that description.
When you have a clearly defined ideal client and you focus on it you’ll see more results in your business because a) your marketing efforts will be more effective when they’re targeted to a specific group of people, and b) you’ll stop wasting time on people who aren’t a good fit for you.
Now that we know why identifying your ideal client is so important, let’s take a look at some of the ways we can identify them.
What Benefits Do Your Products/Services Provide?
Does your ideal client live in your general area? Do they live in a more urban setting, or a more rural setting? If you can only serve clients in a certain geographical area, you need to narrow the scope of your marketing efforts to take that into account.
If you run an online business that can serve anyone in the world, then consider where your ideal clients hang out online. Which social media channels are they on? What blogs do they read? If they aren’t reading your blog, you can get their attention by writing a guest blog for a website they’re already reading.
What Does Your Ideal Client’s Buyer Journey Look Like?
Knowing how your ideal client tends to discover you and the steps they tend to take to become customers will enable you to put the systems and processes in place that you need in order to, first get in front of them, and then lead them through that journey until they are ready to buy from you.
There’s no denying that this pandemic has thrown a wrench into everyone’s plans, both personal and professional, for 2020. A lot of small businesses have already had to shut their doors, and even more are wondering how they’re going to make it to 2021. But it’s not enough to just survive. I want your business to thrive during and after this pandemic, so let’s go over some things you can do to make sure that happens:
on the best-case scenario and concentrate your time and energy around making that best-case scenario a reality. What if all your old customers came back? What if they didn’t, but you gained enough new customers to make up for the lost ones and then some? What if 2020 turned out to be your most lucrative year yet?
Plan for the Future
The business owners who are taking the one-day-at-a-time approach are the ones who are just trying to survive. The ones who plan ahead are the ones who are going to thrive.
You’re not the only one who has struggled to keep their doors open during these challenging times, but I firmly believe that 2020 does not require us all to struggle financially. We can survive this, but better than that, we can thrive. Schedule a call with me now so we can discuss how I can help your small business thrive during the pandemic and beyond.
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