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MICHELLE'S
​ MORSELS

How to Identify Your Ideal Client

11/12/2020

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I see so many entrepreneurs and small business owners who forget to identify their ideal client before they start marketing their business and it’s chaos. I know it’s hard to limit the people you try to reach, especially when you’re just starting out and every customer makes a big difference to your bank account, but I cannot stress enough the importance of taking the time to identify your ideal client and only working with people who fit that description.
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When you have a clearly defined ideal client and you focus on it you’ll see more results in your business because a) your marketing efforts will be more effective when they’re targeted to a specific group of people, and b) you’ll stop wasting time on people who aren’t a good fit for you.
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Now that we know why identifying your ideal client is so important, let’s take a look at some of the ways we can identify them.

What Benefits Do Your Products/Services Provide?

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Sometimes we get so focused on what we do and how we do it that we forget to think about it from the customer’s perspective. What do they get out of it? What problems are you solving for them? Answering that question is the first step towards identifying your ideal clients.

Where Is Your Ideal Client Located?

Depending on your business, this might not matter as much, especially with everything shut down and everyone going online, but might still be worth considering. ​
Does your ideal client live in your general area? Do they live in a more urban setting, or a more rural setting? If you can only serve clients in a certain geographical area, you need to narrow the scope of your marketing efforts to take that into account.
If you run an online business that can serve anyone in the world, then consider where your ideal clients hang out online. Which social media channels are they on? What blogs do they read? If they aren’t reading your blog, you can get their attention by writing a guest blog for a website they’re already reading.

What Is Your Ideal Client’s Income Level?

You can waste a lot of time chasing after clients who can’t afford you, and that doesn’t do anyone any good. By identifying the income level your clients need to reach in order to be able to afford you, you can better target your marketing and outreach efforts to people who fit that description, which will mean a higher success rate for those outreach efforts.
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What Does Your Ideal Client’s Buyer Journey Look Like?

Knowing how your ideal client tends to discover you and the steps they tend to take to become customers will enable you to put the systems and processes in place that you need in order to, first get in front of them, and then lead them through that journey until they are ready to buy from you.
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Whether you need help identifying your ideal client, or you know who you want to work with and you just need help putting the systems and processes in place to turn them into customers, I can help. Schedule a call now to see how a Strategy Rockstar can help you set and achieve your goals for your business.
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How to Make Sure Your Small Business Thrives During the Pandemic

11/7/2020

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There’s no denying that this pandemic has thrown a wrench into everyone’s plans, both personal and professional, for 2020. A lot of small businesses have already had to shut their doors, and even more are wondering how they’re going to make it to 2021. But it’s not enough to just survive. I want your business to thrive during and after this pandemic, so let’s go over some things you can do to make sure that happens:
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​Flexibility Is Key

Flexibility and the ability to adapt when things change is a key trait for any small business owner, so put that flexibility to work now. No one saw this coming, but there are still ways you can adapt the way you run your business to take into account all the ways our world has changed.
We’ve heard about clothing companies that started making masks and conferences that went virtual. Zoom had privacy issues, so they quickly added options for passwords and a waiting room to give event hosts more control over who they let into their meetings. MeetUp created an option for event organizers to provide a link instead of an address for the location of their events.
Your ability to adjust what you offer and/or how you offer it is key to making sure your business has a chance to, not just survive, but thrive during this pandemic.

Hope for the Best, Plan for the Worst

While I don’t encourage dwelling on worst-case scenarios, I also don’t advise my clients to ignore them. Have a disaster plan in place, but focus most of your energy ​
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​ on the best-case scenario and concentrate your time and energy around making that best-case scenario a reality. What if all your old customers came back? What if they didn’t, but you gained enough new customers to make up for the lost ones and then some? What if 2020 turned out to be your most lucrative year yet?

Plan for the Future

The business owners who are taking the one-day-at-a-time approach are the ones who are just trying to survive. The ones who plan ahead are the ones who are going to thrive. ​
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It’s clear this pandemic isn’t going anywhere any time soon, so we all need to have a plan in place for the long haul, but we also need to have a reopening strategy. Just like shutting down required small business owners to reevaluate their business strategy and adjust accordingly, reopening will also require a strategy, and it won’t necessarily look the same as your strategy for adjusting to the beginning of the pandemic. If you have an idea now of what reopening will mean for your business and what, exactly, your clients will need from you, you’ll be able to put a plan in place you can implement as soon as this shutdown ends instead of scrambling to figure out how to adjust to this “new normal”.
You’re not the only one who has struggled to keep their doors open during these challenging times, but I firmly believe that 2020 does not require us all to struggle financially. We can survive this, but better than that, we can thrive. Schedule a call with me now so we can discuss how I can help your small business thrive during the pandemic and beyond.
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    Why Morsels? 

    Business advice,
    like chocolate chips,
    is best digested
    a handful of morsels at a time.  I think we'd all agree that devouring a lot of either all at once can be too much for the average person to handle..

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1112 W. Boughton Rd. #250,  Bolingbrook, IL 60440  ​
michelle@zandbconsulting.com
Office: 815-524-4307

Proud to be actively involved in the following organizations. 

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  • Online Academy
  • Services
    • Consulting
    • Coaching Programs >
      • Maximize Your Momentum (Private Coaching)
      • Coaching Club 3.0 (Group Coaching)
      • Strategize Your Success (Online Coaching)
      • Program Grid
    • Speaking & Training
    • V.I.P. Days
    • Ala-Carte Coaching >
      • It's Call Time!
      • Group Coaching Calls
    • Book
    • Success Binder
  • Schedule a call
  • About
    • Where's Michelle? >
      • Past Speaking Engagements
      • Past Community Events
      • SCORE- Boardroom Business Bootcamp for Businesswomen
    • Tools & Software I Use
    • Testimonials
    • Free Resources >
      • How To's
    • Become a Guest Expert
    • Why Z&B
    • signup
  • Blog