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MICHELLE'S
​ MORSELS

How to Overcome Obstacles in Your Business and Build More Confidence

6/29/2021

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​Obstacles are part of life, so it stands to reason that they also play a role in business. Every business owner has encountered obstacles at some point in the course of running their business, and there’s no denying these obstacles can take a toll on our self confidence. As business owners, our business is so much more than just a job - it’s who we are, so when things don’t go well in our business, it can be tempting to fall into the trap of believing our lives are over.
​I’m here to tell you that, not only is your life not over just because you hit a bump in the road, but that you can use that bump to grow and become a better business owner. Here’s what you can do to make that happen:

Breathe

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The first thing you need to do is take a breath. When things go wrong, we tend to go into fight-or-flight mode, and that’s not a productive mindset. So start by taking some deep breaths and try to clear your head. Meditate for a few minutes if that’s your thing. You can even take a break from your business for a day or two to reset so you can come back smarter and stronger than ever.

​Assess the Situation

​Obstacles met and mistakes made can be great learning opportunities, but you can only learn from them if you take the time to stop and examine what happened. Where did you go wrong? How can you do better next time?
​It’s possible you didn’t do anything wrong and the situation was completely out of your control. The pandemic shutting everything down last year is a perfect example of things going wrong without warning, and there was nothing any small business owner could have done about it.
​You should also try to assess the situation from every angle. How can you overcome this obstacle? Can you make it work to your advantage? What do you need to be successful in this situation? Going back to step one and taking some time to breathe and step away from your business for a little while can help you with this step because it will allow you to come back to the situation with fresh eyes, which leads me to my next point...

​Get a Fresh Perspective

​One of the hardest things for business owners to learn is that we don’t have all the answers. An obstacle that has us completely baffled might be overcome by someone else who has a different way of looking at things. Sometimes it can help just to talk things over with a sympathetic friend or spouse, preferably another business owner so they can commiserate and share their own war stories.
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​Hire a Business Coach

​As a business coach with decades of experience in marketing and project management, I’ve been there and seen that when it comes to just about anything the business world can throw at us. If you need someone to guide you through the obstacles and provide that fresh perspective on everything you encounter in your business, it might be time for you to schedule a FREE clarity call to see if coaching is right for you.
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3 Steps to Building a Small Business Marketing Strategy

6/22/2021

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Marketing is a pretty broad term, covering everything from graphic design to web design to social media. You need to get the word out about your business, but if you’re still doing everything yourself, or if your funds are limited and you can’t afford to do all the fancy marketing you’ve seen the big companies doing, don’t worry. It does not mean you’re doomed to failure. It just means you need to be more strategic about your marketing efforts. Let’s go over three ways you can do that.

​Identify Your Ideal Client

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I’ve already spent a whole blog post talking about how to identify your ideal client, so I won’t repeat myself, but I will emphasize the importance of knowing your ideal client before you can implement any kind of small business marketing strategy. You need to know where they’re hanging out (both online and off) in order to decide the best use of your time and/or money when it comes to your small business marketing efforts.

Map Out Your Buyer Journey

Marketing means getting your name out there and increasing your brand recognition, and that’s great, but it’s not necessarily going to help you pay the bills without a small business marketing strategy. Don’t just assume people will buy from you as soon as they hear your name. Two things need to happen before they’ll do that: 1) they need to know, like, and trust you, which will require some consistent and strategic marketing; and 2) they need to know how to buy from you. If you make them hunt around to find a “buy” button or your contact page, they’ll lose interest and leave, so make it as easy as possible for your ideal client to buy from you. You’d be surprised how many small business owners make the most crucial step difficult for their prospects.
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​In addition to communicating your brand and the value you provide, all your marketing efforts need to lead prospects to the next step in the buyer journey. That might be visiting your website, signing up for your newsletter, or reaching out for a consultation. When you know where your prospects are in the buyer journey when they encounter your brand, you can figure out the next logical step in the buyer journey and make it easy for them to take that step.

​Measure the Results of Your Small Business Marketing Strategy

One of the things that separates marketing from a marketing strategy is that a marketing strategy has goals that can be measured. If you don’t have a way of measuring the success of your small business marketing strategy, it’s not a strategy. You need to be able to measure your results so you can determine whether your marketing efforts are getting the results you need for your small business, or if it’s time to adjust your strategy.
​If you’re looking for more ideas on how to be more strategic when marketing your small business (or in any other aspect of your small business), my book, Be Strategic, Be Intentional, Be Successful, is a great place to start. It leads you through each step of starting and running a successful business, from making sure you have a solid foundation, to marketing and outreach. Even if you’ve been in business for a while, it’s a great way to revisit every aspect of your business strategy to make sure you’re set up for success. I have clients who say they’ve read this book multiple times and they always get something new out of it.
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4 Project Management Tips for Non-Project Managers

6/15/2021

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​When you run your own business you become a Jack of all trades. It’s a great opportunity to develop all kinds of skills you probably never thought you would need, but it can also be overwhelming and lead to a lot of mistakes as you take on new responsibilities for which you were never trained. Project manager is one of those roles many small business owners take on without any training, so here are some tips to help you avoid some of the most common mistakes new project managers tend to make.
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​Keep Your Eyes on the Prize

As small business owners, it’s easy for us to get distracted. There are always so many things to do and new things to try that we often lose sight of the end goal, but it’s important to keep your eyes on the prize. What is it you really want to accomplish in your business? How will this project help you achieve that goal?
​That same thought process can be applied to each project individually, as well as your overall business goals. Each project should have a clear beginning and a clear end with goals you want that project to achieve. By keeping those end goals in mind, you’ll be better able to stay focused throughout the process and make better decisions about what the project needs and what’s a waste of time and resources.

​Define Your Goals

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I just mentioned the importance of making sure you keep your goals in mind through each stage of the process, but in order to do that, you first need to define your goals. Remember they need to be Specific, Measurable, Achievable, Relevant, and Time sensitive in order to be considered SMART goals, and for more information on that, you can check out my blog post on goal-setting tips.

​Ask for Help

​As small business owners, we often have a hard time asking for help, but at the same time, the ability to ask for help is crucial to being able to finish your projects and achieve your goals. Whether you need someone with a specific skill set to help you finish a certain project, or you just need your friends and family to give you some space while you dive headfirst into your business, the key is to communicate what’s going on and what you need so the people in your life can give it to you.
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​Hire a Project Manager

These days I call myself a business coach, but with my long history working in the corporate world as a marketer and project manager, I have brought that skill set to several of my clients to help them manage their projects. I also help them find more time in their schedule to enjoy life and spend time with family, either by managing their projects for them, or by helping them identify the areas in their business where their time and energy could have the most powerful impact. If any of this sounds like something you could use for your business, reach out today to schedule a FREE clarity call.
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The Difference Between Marketing and Advertising: Which Is Right for Your Small Business?

6/8/2021

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The Difference Between Marketing and Advertising: Which Is Right for Your Small Business?

As small business owners, we all have limited resources. The secret to success is knowing how to make the most of those resources. Marketing and advertising are two areas where it’s easy to waste either your time, your money, or both if you’re not strategic. Rather than telling you where you should be investing your resources (the answer is different for everyone), I’m going to start by laying out the differences between marketing and advertising so you can get an idea of which investment makes the most sense for your business.

What is Marketing?

There is a lot of crossover between marketing and advertising, which leads to much of the confusion. In fact, advertising is really a subset of marketing, but what makes an activity a marketing activity without being an advertising activity mostly has to do with the goal of that activity. ​
​In most cases, the goal of marketing is brand recognition. You need to get your name out there, differentiate yourself from the competition, and get your prospects to know, like, and trust you before they’ll buy from you. While advertising can do some of that work, marketing does the lion’s share of it. Marketing does this by providing value to the audience, and that’s probably the biggest difference between marketing and advertising. Advertising is offering a solution to a problem, whereas marketing is showing people how they can solve a problem for themselves (using your knowledge and expertise).
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​What Is Advertising?

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As mentioned above, advertising can do some of the work of getting your name out there and building brand recognition. Consider social media advertising: you can pay for a post to get shown to more people than just your followers, and depending on your goals, you can use that post to make people familiar with your brand who otherwise would not have heard of you, or you can use it to promote a particular product/service you provide, or an event you’re hosting. Both goals are good goals to have when it comes to growing your business, but you need to determine which one makes the most sense when it comes to investing advertising dollars. The answer will depend on a variety of factors, including your budget, who your target audience is, and where they are in the buyer journey when they encounter your ad.

Advertising as Marketing

As mentioned above, advertising is a subset of marketing and you can think of marketing as the hook, while advertising is the line that reels them in. If your marketing is effective, it should convince prospects you know what you’re doing, so when they are ready to buy, they’ll already be familiar with you and they’ll know they can trust you to do the job right. Then all they need is the right ad to convince them to take that final step to becoming a customer.
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​If you’re not sure whether marketing or advertising is right for your business (or when to use one over the other), you might need some help getting your business strategy together. A great place to start is my book, Be Strategic, Be Intentional, Be Successful, which goes over everything a successful business owner needs, from foundation, to marketing and advertising.
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    Why Morsels? 

    Business advice,
    like chocolate chips,
    is best digested
    a handful of morsels at a time.  I think we'd all agree that devouring a lot of either all at once can be too much for the average person to handle..

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  • Services
    • Consulting
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    • Year End Specials
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      • Success Binder
    • Client Resources >
      • Group Coaching Calls
      • It's Call Time!
  • About
    • Tools & Software I Use
    • Testimonials
    • Where's Michelle? >
      • Past Speaking Engagements
      • Past Community Events
      • SCORE- Boardroom Business Bootcamp for Businesswomen
    • Free Resources >
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    • Become a Guest Expert
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  • Blog
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