The Difference Between Marketing and Advertising: Which Is Right for Your Small Business?
As small business owners, we all have limited resources. The secret to success is knowing how to make the most of those resources. Marketing and advertising are two areas where it’s easy to waste either your time, your money, or both if you’re not strategic. Rather than telling you where you should be investing your resources (the answer is different for everyone), I’m going to start by laying out the differences between marketing and advertising so you can get an idea of which investment makes the most sense for your business.
What is Marketing?
What Is Advertising?
Advertising as Marketing
As mentioned above, advertising is a subset of marketing and you can think of marketing as the hook, while advertising is the line that reels them in. If your marketing is effective, it should convince prospects you know what you’re doing, so when they are ready to buy, they’ll already be familiar with you and they’ll know they can trust you to do the job right. Then all they need is the right ad to convince them to take that final step to becoming a customer.
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