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The end of the year is a great time to reflect on everything you’ve accomplished over the past year, and that’s especially true if you’re a business owner. At the same time, it’s important to remember that we don’t need to wait until January rolls around to stop and reflect on the past year. If your business is celebrating its first anniversary, that’s a great time to think about everything you’ve learned from 1 year in business. When reflecting on our business, our default is often to think about the things that did not go so well, especially if we didn’t achieve the goals we set for ourselves. I like to put a stop to that by starting off with celebrating the things that went right in your last year in business. Reflecting on the Highlights of 1 Year in BusinessStart by writing out a chart with one line for each month of the year. I want you to go through each month and think about the highlights for that month. What “wins” did you have that month (personal or professional)? What challenges did you overcome? Did anything new pop up? Any new relationships (or letting go of old relationships that were no longer serving you)? Did your existing relationships change?
Reflecting on the People Impacted in 1 Year in BusinessMost of us started our business so we could have some sort of positive impact on people’s lives, so take some time now to think about the people you impacted over the course of 1 year in business.
Challenges Overcome in 1 Year in BusinessWe’ve all overcome challenges in our business, and taking the time to stop and reflect on the things we’ve overcome can be incredibly empowering.
Successes of 1 Year in BusinessEven if you didn’t achieve all the goals you set out for yourself in the past year, you must have had some successes. Whether it was signing a new client, launching a new product/service, or hosting a successful event, take some time to stop and take stock of all the success you had in just 1 year in business. Doing so will get you motivated to think about the success you want to have in your next year in business. New Relationships Developed in 1 Year in BusinessThis one can be personal, professional, or both. Did you gain a new client? Did you become a client of someone else? Did you meet someone who helped you take your business to the next level?  You can also feel free to reflect on new friendships, or even new romantic relationships if applicable. As business owners, the line between our personal and professional lives can be blurry at best, so changes to your personal relationships can absolutely impact your business and vice versa. Ways I’ve Given Back in 1 Year in BusinessGiving back is a great way to give meaning to our lives, because even if we love our jobs, that’s not enough on its own for us to feel fulfilled. Giving back can make us feel needed and more connected to our communities. Whether you’ve been giving back as part of your business, or just in your free time, taking the time to take stock of the ways in which you’ve given back over the past year in business is another great way to boost your self-confidence. Get Help from a Coach for Your Next 1 Year in Business
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Entrepreneurs and small business owners are known for working long hours all week long, every week of the year. There’s nothing wrong with hard work, but when it becomes a badge of honor, it can prompt us to forego things we need, like sleep, or just time off to take a break and recharge.
You’ll Be More Focused If You Take a Break from Your BusinessDo you ever wake up in the middle of the night because you suddenly got a great idea, or remembered something you forgot? It’s because, while you were resting, your brain was able to sort through the events of your day and bring something to the forefront that you forgot, or never realized you needed.
You’ll Be Happier If You Take a Break from Your Business
You Never Know Whom You’ll Meet When You Take a Break from Your BusinessHolidays tend to come with holiday parties, and while the original goal of most of these parties is not to network, that doesn’t mean you can’t network. Prospective clients can show up in the most unlikely places, and it’s important to remember that people work with those they know, like, and trust. What better place to get someone to know, like, and trust you than at a party where you’re more relaxed and yourself than you might be in a conference room?  So instead of ditching that party to stay home and craft your next social media post, grab that holiday sweater and get ready to meet some new people and get your name out there. Let Me Show You How to Take a Break without Sacrificing IncomeOne of the main reasons I started my business was so I could spend more quality time with my family without sacrificing my income. As a Strategy Rockstar, I love helping my clients do the same thing, so if you think owning your business means you have to be working every waking hour, it’s time to think again. Give me a call so I can help you rethink what it takes to be a successful entrepreneur.
Most small business owners want to grow their business, but if it feels like you’re already working as many hours as you can squeeze into a day, it can be hard to figure out how to scale your business to serve even more clients without foregoing sleep altogether. Admittedly, sometimes it’s necessary to work long hours, especially in the beginning stages of scaling your business, but it is possible to grow your business and make more money without working longer hours, even if yours is a service-based business. In some cases, you might even end up working fewer hours, but there is a strategy behind it. Since I’m the Strategy Rockstar, let’s talk about how to scale your business without working longer hours. How to Scale Your Business Through Delegation
Delegating in your business is important, but it’s also worth mentioning that you don’t have to restrict your delegating to just your business. As my business has grown, my assistant has taken over some personal assistant responsibilities as well as helping me in my business so I can continue growing my business without worrying about some of those domestic tasks falling through the cracks. How to Scale Your Business by Getting the Right People on Your Team
How to Scale Your Business with AutomationIf you’re not yet at the point where you can hire an assistant, the good news is there’s probably a software or piece of technology that can take care of some of the more mundane tasks for you. Consider tools that automatically send reminders (either to you or your clients and prospects), as well as tools that sync with other tools so you’re not wasting time updating an appointment in different systems when you could sync those systems and have everything update automatically.
When people talk about how to identify your target audience or create a marketing persona, most of the time they’re talking about marketing strategies for for-profit businesses, but nonprofits have target audience’s, too. A lot of people don’t think of nonprofits as businesses, but just because they don’t take in a profit doesn’t mean they aren’t a business. And just because your customers are donors doesn’t mean you don’t have a target audience. Actually, your customers are technically the ones directly benefiting from the services you provide, but for marketing purposes, we’ll define your target audience as your donors.
Identify Your Goals So You Can Identify Your Target AudienceFirst and foremost, you need to identify the goals your nonprofit organization is trying to achieve. How much money do you need to raise to achieve those goals? Can you raise that much money with small donations, or do you need some heavy hitters on your list?
The first piece of advice I like to offer to anyone starting to develop a marketing strategy is to take a good, hard look at the problem they’re solving for their clients. Once they’ve identified that pain point, they can focus their marketing around it to attract the people who are looking for solutions to that problem.
Check Out the Political Organizations to Help You Identify Your Target AudienceMost (but not all) nonprofit ventures have a political organization trying to change the world for the better in a particular way, regardless of whether the problem they’re trying to solve is a political one. If there’s a group of people who have organized to get politically active to help solve the same problem you’re trying to solve, take a look at the kinds of people who are active in those organizations to help you identify your target audience. Think Outside the Box When Developing Marketing Strategies for Nonprofits
Get Help from a Strategy Rockstar to Help You Develop Your Nonprofit Marketing StrategiesI have worked with a lot of nonprofits over the years, both as part of their staff and as a consultant, so I know the ins and outs of nonprofit marketing strategies like the back of my hand, and I’m happy to show you the way. You can start your journey towards more effective fundraising efforts by scheduling your FREE consultation today.
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