How to Scale Your Business Without Working Longer Hours

Most small business owners want to grow their business, but if it feels like you’re already working as many hours as you can squeeze into a day, it can be hard to figure out how to scale your business to serve even more clients without foregoing sleep altogether.

Admittedly, sometimes it’s necessary to work long hours, especially in the beginning stages of scaling your business, but it is possible to grow your business and make more money without working longer hours, even if yours is a service-based business. In some cases, you might even end up working fewer hours, but there is a strategy behind it. Since I’m the Strategy Rockstar, let’s talk about how to scale your business without working longer hours.

​How to Scale Your Business Through Delegation

​The first step to scaling your business without working longer hours is to delegate the tasks that you don’t like/need to do. I have an assistant who does everything from data entry to managing my calendar. I’ve also been working on building a marketing team to create and implement a marketing plan for my business so I don’t have to worry about those tasks. They do what they do best and help me build my business while I get to focus on serving my clients.

​Delegating in your business is important, but it’s also worth mentioning that you don’t have to restrict your delegating to just your business. As my business has grown, my assistant has taken over some personal assistant responsibilities as well as helping me in my business so I can continue growing my business without worrying about some of those domestic tasks falling through the cracks.

How to Scale Your Business by Getting the Right People on Your Team

Delegating can be scary for entrepreneurs and small business owners who often feel like they have to do everything themselves, and it’s true that things can go horribly wrong if you hire the wrong people. 

The key is to hire the right people so you don’t have to micromanage everything they do. I meet with my marketing team regularly to make sure we have a strategy in place, but once the meeting is over, I trust them to do what they need to do because they are experts in their respective fields. Meanwhile, I get to work with the clients that are coming in the door through their efforts, which makes everything run smoothly while building my business.

How to Scale Your Business with Automation

If you’re not yet at the point where you can hire an assistant, the good news is there’s probably a software or piece of technology that can take care of some of the more mundane tasks for you. Consider tools that automatically send reminders (either to you or your clients and prospects), as well as tools that sync with other tools so you’re not wasting time updating an appointment in different systems when you could sync those systems and have everything update automatically.

​How to Scale Your Business with Help from a Strategy Rockstar

​If you’re ready to take things to the next level, but you’re still not sure how to scale your business in a way that’s sustainable, it might be time to talk to a Strategy Rockstar. You can schedule your FREE clarity call now so we can talk about how I can help scale your business without losing sleep.