As we put away all the holiday gifts and start to look forward to the new year, it’s a great opportunity to start thinking about the kind of small business owner you want to be in 2021. When people talk about new year’s resolutions, we tend to hear a lot of goals having to do with their personal lives, such as losing weight, or spending more quality time with the kids. Those are all great, but what about your business goals? Where do you want your business to be this time next year, and what habits and practices do you need to put in place in order to get there?
Let’s take a look at a couple of the top new year’s resolutions you can put in place to grow your small business in the year to come.
Create/Revise Your Marketing Plan
start seeing results from it. If you already have a marketing plan, the beginning of a new year is a great chance to review that plan and see if it’s getting the results you need. What worked in 2020 and what didn’t? What can you adjust to make for a more successful marketing strategy in 2021?
Resolve to Work on Your Business
Taking some time, at least once a month (preferably once a week) to work on your business and strategize for the week/month ahead can actually save you time in the long run as you figure out what works and what doesn’t. That way you can spend more time focusing on the tasks that help you grow your business and ditch the busywork that’s not serving you.
Do small business owners ever get to take time off? Our culture tends to value hard work over selfcare, and when we add to that the fact that it seems like there’s always something to do for our business, thinking about taking time off can feel about as realistic as wishing for a million dollars to magically land in our lap.
But we’re not robots that can work 24/7 without a break, and when you think about it, even computers get overheated and need to be powered down and recharged. So, why shouldn’t we power down and recharge ourselves? As most of us celebrate a big holiday this week and look forward to the start of a new year, a lot of companies give their employees time off, so as the owner of your own company, if you haven’t decided to give yourself time off, here are some reasons why you should.
Productivity in Your Small Business Will Increase
You might think you need to work longer hours in order to get more done, but the opposite is true. Consider the four-day workweek: while most of us currently work five days a week with the occasional exception for holidays (and most small business owners work weekends and holidays), the companies that made the transition to a regular four-day workweek for their employees actually saw a significant increase in productivity – as much as a 40% boost!
So, if you want your business to really hit the ground running in January, consider taking some time off this week – and maybe next week, too.
You’ll Be More Likely to Have a Positive Mindset
Getting adequate sleep is more important than a lot of people realize when it comes to maintaining a strong immune system, but feel free to take time off to do other things, whether that means signing up for an exercise class, or just taking a walk once a day. If one of your new year’s resolutions is to get healthier in 2021, you can get a head start by taking some time off from your small business now.
If you’ve been on any of my group coaching calls, you know I like to start each session by having everyone talk about what they’re celebrating before we move on to questions that I then get to answer for how people can grow their business. I like to do the same thing each year – I spend some time in December celebrating the year I had before sitting down to work on my strategy for the next year and I urge my clients to do the same.
Focus on the Good
Obviously, some things that would have been successful in a pre-pandemic world might not have worked out quite like you planned this year, but that’s OK. Take into consideration what does and does not work in a pandemic and post-pandemic world and factor that into your strategy for 2021.
‘Tis the season of giving, and while I love giving (and receiving) gifts as much as the next person, I also recognize that sometimes the best gifts really are free. Experiences and quality time together are some of the most common gifts that don’t require spending any money, but there are also other ways we can show our support and appreciation, particularly when it comes to the entrepreneurs and small business owners in our lives.
Podcasts and video marketing are all the rage right now, so if you have a podcast and/or a YouTube channel, why not use that platform to interview some of your favorite business owners? It creates great content for you and helps expand their visibility online.
Interviews can also make for great blog post material if you want to put the interview on your blog or have them write a guest post for your blog. Again, this creates great content for your platform without much work on your end, while also providing added visibility for your fellow business owner. Everybody wins!
Engage with Their Social Media Posts
Use Their Products and Post About Them on Social Media
Testimonials are great, but can you show the product/service in action? If you can take a picture of the product (even better if you can take a picture of it in use), post about it on social media telling everyone how awesome it is. Tag the business, and use a particular hashtag if they ask you to do so, which leads nicely to our next tip:
If you’re looking for a physical gift to give your favorite business owners, my book, Be Strategic, Be Intentional, Be Successful, is something they can use again and again to grow their business. You can’t give a better gift than the gift of success.
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