If you’ve spent any time with a business coach, you’ve probably heard them talk about making sure you regularly do things to move the needle in your business, and it’s true you need to make time for those needle-moving activities, but first you need to know what that means. Once you’re clear on the “move the needle” meaning, then we can talk about what that entails, so let’s start with defining the term.
“Move the Needle” Meaning
Essentially, the term “move the needle,” when talking about your business, means to do things that will help you grow your business. It could be launching a new product or service. It could be marketing your new (or an existing) product or service. It could be making sales calls, or following up with leads after a networking event. Anything you do to grow your business is a needle-moving activity.
While you need to create the product or service you’re selling to your clients, that is not considered a needle-moving activity. That is considered working in your business rather than on your business. That doesn’t mean it’s not important, it just means you can’t only do those activities and expect to grow your business.
How to Move the Needle in Your Business
Identify Your Needle-Moving Activities
First, you need to identify which activities tend to move the needle in your business. If you usually get a lot of high-quality leads through networking, then commit to attending a certain number of networking events every week or month, and don’t forget to follow up with those leads because that is a needle-moving activity for your business.
How Do You Prefer to Move the Needle?
There is no one-size-fits-all approach to building a business. Each business is unique, and that’s especially true for solopreneurs who tend to embody their business, so just because someone does something to grow their business doesn’t mean you have to do the same thing. When figuring out which strategies you should use to grow your business, find a combination of strategies that are most likely to reach your target audience and strategies you enjoy so you’re not forcing yourself to do something that doesn’t align with who you are. For example, if you like sending emails, but your target audience prefers to be contacted on their phones, you could send them a text message, especially since almost everyone is using their cell phone as their business phone these days
Commit to Regular Activities that Move the Needle
Other people have different ways of measuring their outreach, such as making sure they reach out to a certain number of people each day, week, or month. Again, it’s all about choosing a system that works for you, because that’s the best way to ensure you’ll stick with it.
If you found these tips helpful and want more strategies for moving your business forward, I wrote a whole book full of tips for growing your business, from launch to marketing. You can get your own copy of the book here, and don’t forget to let me know what you think!
At some point in our lives, we’ve all heard the phrase “what goes around, comes around.” It’s often used in a negative connotation – for example, if you are mean to someone, the saying serves as a warning that it could come back to you. But the saying can just as easily be applied to good things. When you put good out into the world, good things come back to you, and yes that applies to the business world. While it might seem counterintuitive to those who are used to hearing stories of cutthroat businessmen, it’s true that givers gain in business.
This is because people love to do business with those who are giving. They appreciate the opportunity to work with someone who is willing to help them out without asking for anything in return. And when it comes time to ask for something, people are more likely to say yes because you've done so much for them. Everything you've given will find a way back to you.
Givers Gain by Creating a Positive Feedback Loop
There are plenty of other ways to give in business. Want more referrals? Give referrals to the people in your network and they’ll be more inclined to return the favor.
Want prospects to understand how knowledgeable you are on a given topic? Write content and/or give presentations with actionable tips they can use in their day-to-day lives. When they’re ready for more, they’ll know to come to you because of what you already gave them.
What You Gain by Giving to Your Customers
When you give to your customers, they feel appreciated and special. They know you value them, and that you're not just out for yourself. This builds trust, which is the foundation for a strong relationship between you and your customers, and since businesses are built on relationships, your business will grow as a result.
When you give, you're opening yourself up to receive. So go ahead and give. Give your time, your resources, and your love. When you do, you'll find that the more you give, the more you gain in every aspect of your life.
If you found these tips helpful and would like to dig into more strategies you can use to grow your business, I have a whole book to help you out. It takes you through the entire process of starting and growing your business, from the foundation, to getting the word out, and you can get your copy here.
Most small business owners want to grow their business, but if it feels like you’re already working as many hours as you can squeeze into a day, it can be hard to figure out how to scale your business to serve even more clients without foregoing sleep altogether.
Admittedly, sometimes it’s necessary to work long hours, especially in the beginning stages of scaling your business, but it is possible to grow your business and make more money without working longer hours, even if yours is a service-based business. In some cases, you might even end up working fewer hours, but there is a strategy behind it. Since I’m the Strategy Rockstar, let’s talk about how to scale your business without working longer hours.
How to Scale Your Business Through Delegation
Delegating in your business is important, but it’s also worth mentioning that you don’t have to restrict your delegating to just your business. As my business has grown, my assistant has taken over some personal assistant responsibilities as well as helping me in my business so I can continue growing my business without worrying about some of those domestic tasks falling through the cracks.
How to Scale Your Business by Getting the Right People on Your Team
How to Scale Your Business with Help from a Strategy Rockstar
If you’re ready to take things to the next level, but you’re still not sure how to scale your business in a way that’s sustainable, it might be time to talk to a Strategy Rockstar. You can schedule your FREE clarity call now so we can talk about how I can help scale your business without losing sleep.
Please tell me how you found me