When people talk about how to identify your target audience or create a marketing persona, most of the time they’re talking about marketing strategies for for-profit businesses, but nonprofits have target audience’s, too. A lot of people don’t think of nonprofits as businesses, but just because they don’t take in a profit doesn’t mean they aren’t a business. And just because your customers are donors doesn’t mean you don’t have a target audience. Actually, your customers are technically the ones directly benefiting from the services you provide, but for marketing purposes, we’ll define your target audience as your donors.
Identify Your Goals So You Can Identify Your Target Audience
First and foremost, you need to identify the goals your nonprofit organization is trying to achieve. How much money do you need to raise to achieve those goals? Can you raise that much money with small donations, or do you need some heavy hitters on your list?
The first piece of advice I like to offer to anyone starting to develop a marketing strategy is to take a good, hard look at the problem they’re solving for their clients. Once they’ve identified that pain point, they can focus their marketing around it to attract the people who are looking for solutions to that problem.
Check Out the Political Organizations to Help You Identify Your Target Audience
Most (but not all) nonprofit ventures have a political organization trying to change the world for the better in a particular way, regardless of whether the problem they’re trying to solve is a political one. If there’s a group of people who have organized to get politically active to help solve the same problem you’re trying to solve, take a look at the kinds of people who are active in those organizations to help you identify your target audience.
Think Outside the Box When Developing Marketing Strategies for Nonprofits
Get Help from a Strategy Rockstar to Help You Develop Your Nonprofit Marketing Strategies
I have worked with a lot of nonprofits over the years, both as part of their staff and as a consultant, so I know the ins and outs of nonprofit marketing strategies like the back of my hand, and I’m happy to show you the way. You can start your journey towards more effective fundraising efforts by scheduling your FREE consultation today.
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