I see so many entrepreneurs and small business owners who forget to identify their ideal client before they start marketing their business and it’s chaos. I know it’s hard to limit the people you try to reach, especially when you’re just starting out and every customer makes a big difference to your bank account, but I cannot stress enough the importance of taking the time to identify your ideal client and only working with people who fit that description.
When you have a clearly defined ideal client and you focus on it you’ll see more results in your business because a) your marketing efforts will be more effective when they’re targeted to a specific group of people, and b) you’ll stop wasting time on people who aren’t a good fit for you.
Now that we know why identifying your ideal client is so important, let’s take a look at some of the ways we can identify them.
What Benefits Do Your Products/Services Provide?
Does your ideal client live in your general area? Do they live in a more urban setting, or a more rural setting? If you can only serve clients in a certain geographical area, you need to narrow the scope of your marketing efforts to take that into account.
If you run an online business that can serve anyone in the world, then consider where your ideal clients hang out online. Which social media channels are they on? What blogs do they read? If they aren’t reading your blog, you can get their attention by writing a guest blog for a website they’re already reading.
What Does Your Ideal Client’s Buyer Journey Look Like?
Knowing how your ideal client tends to discover you and the steps they tend to take to become customers will enable you to put the systems and processes in place that you need in order to, first get in front of them, and then lead them through that journey until they are ready to buy from you.
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