We’ve all engaged in productive procrastination at some point in our business. Yes, the laundry needs to get done, but does it really take priority over that project you’ve been meaning to tackle for your business?
Because productive procrastination can be so sneaky, we sometimes need to take extra precautions against going down the rabbit hole of the less-important things on our to-do list. With that in mind, let’s look at some strategies you can use to avoid productive procrastination and start growing your business.
Avoid Productive Procrastination by Prioritizing Your To-Do List
Our to-do list is always a mile long, and no matter how many hours we work, it feels like the list never gets any shorter, and productive procrastination can contribute to that problem. If you spend too much time on low-priority tasks, you don’t feel productive at the end of the day because you didn’t accomplish the things that really needed to get done that day. Then you beat yourself up and call yourself lazy, which makes you feel bad about yourself. When you feel bad about yourself, you’re not very motivated to tackle the big projects in your business, so you focus on the less-important tasks, and the cycle repeats itself. Sound familiar?
Another way to prioritize your to-do list is in order of importance. What tasks can you do today that will help you grow your business? Do those first.
What tasks do you need to do today to keep your business going? This includes client work, making sure bills are paid on time so the lights stay on while you work, etc. These should be the secondary tasks on your to-do list.
Everything else can go after that. This includes administrative tasks, some marketing tasks that are helpful but not necessary, certain household tasks, etc. Anything that can get pushed to another day needs to go at the end of your to-do list regardless of where the deadline lands.
Reward Yourself for Avoiding Productive Procrastination
Stop Being “Busy”
Our culture values people who are “busy” because we have a tendency to assume that “busy” means “productive,” but they’re not the same thing. For example, if you’ve been meaning to write a book for your business to establish yourself as an expert in your field, you can spend hours researching your chosen topic without writing a single word or even creating an outline. You’re busy, but you’re not productive. At some point, you have to start writing in order to achieve your goals.
Because productive procrastination is so sneaky, it can be hard to catch yourself falling into this trap. This is where it can be helpful to have a coach holding you accountable to your goals and pointing out when you’re focusing on low-priority tasks. If you have big goals you want to accomplish in your business, but you never seem to make progress on them, it might be time to think about hiring a coach. You can schedule your FREE clarity call now so we can talk about how I can help you identify and take action on the needle-moving activities to grow your business.
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