As a nonprofit, your organization relies on your ability (and the ability of your staff) to get donations, but doing so can be easier said than done. Unlike people who sell a product or service, you’re not giving donors something tangible in exchange for their donation. Instead, you’re relying on their goodwill, and while there are plenty of people who want to do good in the world, getting them to donate to your nonprofit requires a slightly different strategy from the ones used by people who work in sales. So, let’s talk about how to get donations to support your nonprofit organization.
Use a Donation Page to Easily Get Donations
Pro tip: Online donations are usually made via credit card, which charges you for each transaction. You can include a checkbox on your donation page that people can check if they’re willing to pay the transaction fee so more of the money they give can go directly to supporting your organization.
Get Donations Automatically by Asking for Recurring Donations
Send Thank-You Cards Every Time You Get Donations
Partner with Local Businesses to Get Donations
Many businesses will match their employee contributions up to a certain dollar amount, so if you have not done so already, reach out to some local businesses to see if they offer this, and if not, if they’d be interested in adding it to their employee benefits.
Talk About What You Can Do with the Money
For-profit businesses have testimonials, case studies, and success stories on their websites and in their marketing materials to demonstrate the benefits they provide their customers, and your nonprofit organization also needs to leverage these assets. Show what your organization has done, the benefits you’ve provided to the community, the impact you’ve had on people’s lives, etc. You’ll be more likely to get donations when people understand exactly what you’ll be doing with their money.
I spent years helping nonprofit organizations improve their fundraising efforts and get donations, so if you have any questions about how I can do the same for your nonprofit organization, don’t hesitate to reach out. You can schedule your FREE clarity call now to get started.
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