How to Get the Most Out of Your Nonprofit Events This Summer

Summer can be a tough time for nonprofits. People are on summer break and they’re not necessarily thinking about their favorite charitable causes. If you partner with local businesses, you might have a harder time scheduling nonprofit events with them if their office tends to slow down during the summer.

The good news is that summer is a great opportunity for hosting outdoor nonprofit events. People tend to look for things to do outside, especially if you’re in a part of the country with harsh winters where people are more likely to look for ways to soak up as much sun as possible while they can. By hosting an outdoor nonprofit event, you can provide that opportunity for them to spend some time in the great outdoors, while also capturing people during the event who might not have heard of it ahead of time, but happen to come across it while they’re out and about. If you’re looking for some fundraising ideas for summer, we have a few tips that will help you get the most out of your outdoor nonprofit events.

​Make Your Nonprofit Events Kid-Friendly

​Most people work less during the summer because their kids are home from school, so if you’re hosting a nonprofit event over the summer, try to make it as kid-friendly as possible so people can bring their kids

​You can have kid-friendly games and competitions. Provide kid-friendly foods that will have kids dragging their parents to your nonprofit event.

​If you do decide to make kids the focus of your event, don’t forget to include pictures of kids in your marketing campaign so parents know it’s a family-friendly nonprofit event. And advertise your event in places where kids and parents are likely to see it, whether that’s the local playground or daycare.

​Host a “Pub Crawl”

​If you want to keep your nonprofit event kid friendly, you probably won’t want to do a traditional pub crawl, but depending on the types of businesses in your area, you could do a cookie crawl, an ice cream crawl, or a lemonade crawl. You can partner with local businesses in your area to provide treats to your attendees, either for free or at a discount. That way you’ll get people to your nonprofit event and the local businesses will get people in their stores/restaurants, which makes it a win/win for everyone!

​As nice as it is to take advantage of the great outdoors while we can, the downside to hosting an outdoor nonprofit event is that you run the risk of getting wet, so have a back-up plan. Whether that means having plenty of large tents to provide shelter, or an indoor location you can have on standby, it’s always wise to hope for the best and plan for the worst.

Have a Back-Up Plan for Your Outdoor Nonprofit Events

​Whether your nonprofit needs some fundraising ideas for summer, or you just need help planning your nonprofit events, I can help. I spent years planning nonprofit events and raising money for them all year long, so if you need help coming up with a fundraising strategy for your nonprofit, you can schedule your FREE clarity call now so we can talk about how I can help you achieve all your fundraising goals.