It’s the beginning of a new year and people everywhere are making all kinds of resolutions to be better versions of themselves, and if you’re a small business owner, chances are good that at least one of your resolutions this year is to grow your business. But it’s one thing to say you’re going to grow your business, and another thing to actually achieve that goal.
If you’ve spent a lot of time thinking about the what and the why, but you get stumped on the how, I have a few ideas to help you achieve your small business goals for 2021:
Set Growth Goals
Map Out Your Course of Action
Once you have your course set, you need a map to figure out how to get there. How are you going to get from where you are now to where you want to be by the end of 2021? Your action plan needs to be as concrete as your goals. What steps are you going to take to get in front of new leads and convert them into customers? Or what are you going to do to convince existing customers to spend more money with you?
Determine Your Growth Tools and Processes
If you’re planning on traveling somewhere overseas and all you have is a car, you know at some point you’re going to have to switch to either a boat or a plane. The same goes for your course of action to help you achieve your growth goals for your small business. Take a look at what you have, how far those tools and processes can get you, and then take a look at how far you need to go. Do your current tools and processes have what it takes to take your business to the next level? If not, what do you need add, change, or get rid of to get where you need to go?
Put Your Plan into Action
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