4 Growth Strategies for Small Businesses

It’s the beginning of a new year and people everywhere are making all kinds of resolutions to be better versions of themselves, and if you’re a small business owner, chances are good that at least one of your resolutions this year is to grow your business. But it’s one thing to say you’re going to grow your business, and another thing to actually achieve that goal.
If you’ve spent a lot of time thinking about the what and the why, but you get stumped on the how, I have a few ideas to help you achieve your small business goals for 2021:

​Set Growth Goals

It’s not enough just to say you’re going to grow your business. You need to take the time to set some concrete goals and determine exactly how much you want to grow your business. Your goal could be a certain income level, a certain number of clients, or to increase your sales by a certain percentage, let’s say 30% of your current sales. The point is your goal needs to be concrete so you can measure your success.
Your goals are your compass for the year, pointing you in the direction you should be taking your business, so make sure the compass is pointed in a very specific direction instead of wobbling back and forth.

​Map Out Your Course of Action

​Once you have your course set, you need a map to figure out how to get there. How are you going to get from where you are now to where you want to be by the end of 2021? Your action plan needs to be as concrete as your goals. What steps are you going to take to get in front of new leads and convert them into customers? Or what are you going to do to convince existing customers to spend more money with you?

​Determine Your Growth Tools and Processes

​If you’re planning on traveling somewhere overseas and all you have is a car, you know at some point you’re going to have to switch to either a boat or a plane. The same goes for your course of action to help you achieve your growth goals for your small business. Take a look at what you have, how far those tools and processes can get you, and then take a look at how far you need to go. Do your current tools and processes have what it takes to take your business to the next level? If not, what do you need add, change, or get rid of to get where you need to go?

​Put Your Plan into Action

Finally, it’s time to start out on that course you just mapped out so you can stop dreaming about your small business’s destination and start experiencing it. The more detailed your plan of action is, the easier it’s going to be to follow, and remember it should have a timeline so you know when you’re completing each step of your journey.

Helping entrepreneurs, non profits and small business owners figure out where they want to go with their business and map out a strategy to get there is what I do best. My specialty is helping them put in place the systems and processes that will help them establish a foundation for their business that can support their growth strategy, so schedule a clarity call now if you need help achieving your goals for your small business.