How Relationship Building Can Be the Key to Your Success

You’ve probably heard the saying that people like to work with those they know, like, and trust, but have you stopped to consider what that really means? What is required to get people to know, like, and trust you?

The answer is that you need to focus on building your relationship with them before they’ll be willing to work with you. Building relationships is key to achieving success, but it’s often overlooked. Let’s stop glossing over this very important skill and talk about why you can’t achieve success if you don’t focus on building relationships.

Get to Know Your Ideal Client

It’s true that most people won’t work with you until they get to know you, but another benefit of relationship building is that it also allows you to get to know your ideal client. When you know what their lives look like, you can get a better sense of the pain points you solve for them and how those pain points fit into the larger picture of that person’s life. Once you have an idea of what the larger picture of your ideal client’s life looks like, you can do a better job of tailoring your products/services to them, as well as demonstrating how you can help make their lives better.

​Sell More

As you get to know more about your clients, you’ll often find you solve pain points for them that you didn’t realize they had, and that allows you to sell more. This is not about pushing extra products/services on your clients that they don’t need. It’s about solving problems for them, and if you realize they could benefit from something you offer that you didn’t know they needed (and/or they didn’t realize you provide) why not let them know how you can help them? Yes, it increases your bottom line, and of course that’s good for you, but it also solves a problem for your client, and that’s good for them, too. Everybody wins!

Focus on Long-Term Goals

Too many people think of the sale as the end point, when in fact it’s just the end of one cycle and the beginning of another. Once someone buys your product/service, rather than letting them forget about you, check in with them to see how things worked out. If it went well, get a testimonial or review from them to that effect. If it didn’t go so well, offer to fix the situation in whatever way you can, because that’s how you build relationships. Once they see your commitment to their satisfaction, not only will they be more likely to buy from you, they’ll also be more likely to refer you to their friends and family, which is how you’ll grow your business.

Whether you need help building relationships with your ideal clients, or any other aspect of growing your business, I can help. Schedule a FREE clarity call with me now so we can talk about all the ways I can be of service to your business so you can be of service to your ideal customers.