When someone is looking for a particular product or service, there are some factors they’ll consider before making their decision. The first factors they look at are usually price and quality, maybe location if it’s something that can’t be provided online. But what if your price and quality are fairly similar to those of your competitors? What’s the one thing only you can provide that will make someone choose you over one of your competitors?
I believe we all have something unique to offer. Plenty of people can do what you do, but no one can do it quite like you do. The trick is to find out what that special something is that makes you unique and convey it in all your messaging, so let’s go over some tips on how you can do that.
Your branding should also include the tone of voice you use in all your content. Think of your favorite movie or TV show. If you were to see a written line of dialogue from that movie or TV show that you had never heard before, would you be able to identify the character who said it without being told? If the writing is any good, it should be easy, and the same goes for your brand’s content. People should be able to know it came from your brand, even if they don’t see your logo.
It’s a common saying that we do business with those we know, like, and trust, and it is so true. Even if your competitors are offering a lower price or have a more impressive website, someone who already knows and trusts you is much more likely to work with you over anyone else, so make sure you devote time to building relationships with your prospects.
Attend networking events. Meet with them individually so you can get to know them on a more personal level. Empathize with their pain points, regardless of whether it’s something with which you can help. Even if they’re not ready to buy from you now, putting in the time and effort to help them now will pay off later when they are ready to buy. (If you'd like some great tips on Networking, check out my free online course Networking to Effectively Reach Your Goals.)
Your branding and relationship building should both be part of the foundation of your business, which means they come before everything else. If you can solidify those two aspects of your business, the rest will follow.
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