How to Use Technology to Boost Your Small Business (Even if You Hate Technology)

Many of us have a love/hate relationship with technology. When it works, it’s great and we love it. When it doesn’t work, it drives us crazy. It’s most likely the worst-case scenario that causes a lot of people to hesitate before implementing technology in their business. They think the way they do things works just fine, and they don’t have (or don’t want to invest) the time in learning a new way of doing things.

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As someone who uses technology quite a bit in my business, let me urge you to stop thinking about what happens if things go wrong, and instead think about what happens if things go right. The best-case scenario is you get more done in less time, freeing you up to spend more time with your family, or do something that’s meaningful to you. It also helps you make more money in less time, so, let’s take a look at how technology can help you in your small business:

Automation

Automation is key to getting more done in less time. If you can make sure all your newsletter subscribers get the same welcome message as soon as they subscribe, how would that help them feel connected to you, and therefore more likely to work with you?

If you could schedule all your social media posts to go up in the course of a day or a week, how many more people could your brand reach while you’re working with customers or spending time with your family?

We often don’t think about how much time we spend each day doing the same things over and over. But if you add it all up, you might be surprised by how much time your computer could take off your hands.

​Consistency

How many times have you forgotten to follow up with someone when you said you would?

How many times have you sent an email from the wrong email address?
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These errors are human, and we all make them now and again. While technology is far from perfect, it can help eliminate a lot of the human errors we make in our own businesses. If you want to make sure you follow up with someone at a specified time, the right technology can either remind you to make that follow-up call, or it can automatically send the follow-up email or text message for you. Things are always going to fall through the cracks, but by making technology work for you, you can make sure the priorities in your business always get addressed first.

​Facilitating Systems and Processes

My superpower is helping entrepreneurs put the systems and processes in place that will help them work more efficiently to get more done and build their businesses, and technology is a big part of that. I’m not saying you need to be super tech savvy to work with me (you don’t), but part of what I do is help my clients understand how technology can help them be the best version of themselves in their business. 

Acuity is one of my favorite softwares that I use in my business, but I think it’s underused because not enough people really understand how to get the most out of it for their business. So, I’ve added an Acuity Scheduling Set-Up course to my Online Academy. The course covers everything you need to know about Acuity step by step, so by the time you finish, your Acuity account will be set up! You’ll be able to immediately put it to work for your small business and start doing more in less time. If you like the idea of starting to use Acuity and reaping all the benefits we’ve shared but don’t want to do it yourself, no problem! The Z&B team can do it for you.  We also offer a group option where Strategy Rockstar Michelle Smith and her team guide you step by step through the process. Learn more about all 3 options  here. ​