Since we just celebrated our country’s Independence Day, it seems only fitting to take some time to think about independence in business. I’m willing to bet that when you started your business you didn’t have dreams of sitting at a desk all day, foregoing events with friends and family in an effort to tackle a mountain of work that never seems to get any smaller no matter how many hours you spend in the office.
Unfortunately, that’s the reality many small business owners face. Even worse, many of them never achieve the big goals they have for their business because they’re too busy working in their business instead of strategically working on their business.
One of my favorite things about my job is I get to help small business owners create a business they love around a life they love. Your business should serve your life, not the other way around, so let’s talk about some of the ways a coach can help you achieve more independence in business without sacrificing success.
Helping You Develop a Business Strategy
One of the things keeping small business owners from living the life of freedom and independence in business they deserve is they don’t always think strategically about their business. When you don’t have an overarching strategy for your business, it can be difficult to communicate the kinds of customers you serve and what sets you apart from your competitors, which makes your marketing and networking efforts less effective.
Having a business strategy in place also helps you avoid getting distracted by the latest new, shiny thing. That new social media platform might look exciting, but are your ideal clients hanging out there? Is it really a good use of your time, or should you remain focused on building your presence on the social media platforms where you know your ideal clients already are?
Helping You Balance Work and Life
Maintaining a business strategy helps you identify what’s a good use of time in your business and which activities you’d be better off either ignoring or handing off to someone else. This ensures all the time you spend on your business is time well spent, meaning you can achieve your business goals faster, leaving you more time to spend with the ones you love.
Helping You Build a Successful Business
It’s a fact that most small businesses fail in the first few years, and while many of those failures are due to circumstances outside the business owner’s control, many of those businesses could have been successful if they had had the right strategy in place from the beginning. By helping my clients work strategically towards their business goals, I help them build successful businesses and balance work and life!
If you’re tired of trying to figure it all out on your own, consider whether it’s time to schedule a FREE clarity call with a Strategy Rockstar who can help you achieve independence in your business so you can have more time to enjoy life.
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